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The Monstees storybook

Welcome to Monsara.

A true(ish) story about giggles, meltdowns and a world full of monsters who grow up right alongside our kids. Grab a snack. It’s a short one.

Five Monsara monsters climbing out of an open storybook
Psst… this is our story!

Chapter one

Once upon a messy Tuesday

Once upon a time, in a home a lot like yours, there lived a little one with very big feelings.

Some days were full of giggles. Some days were full of chaos. Block towers went up, block towers came crashing down, and somebody always ate a crayon. It was loud, it was sticky, and it was absolutely magical.

A toddler and Pomu the Posa cheering as a tall block tower comes crashing down in a messy living room
Again! Again!

That night, once the house was finally quiet, we picked up a pencil…

Chapter two

A world that grows with childhood

We wanted to understand all those big feelings. Why does growing up have to feel so complicated?

So we started drawing them. First came the Posas: tiny, wobbly and full of wonder. Then the bubbly, five-eyed Bloops. As our little ones grew, so did the world: the brave Ronzas, the dreamy Melugas and the shadowy Sirahas who keep everyone safe. We called it Monsara.

Then the monsters refused to stay on paper. They wanted to come out and play.

Bloop the Bloop climbing out of a sketchbook at night, half still a pencil drawing
Wait… I’m real now?!

So we let them out. Come and meet the communities of Monsara…

Chapter three

Meet the monsters of Monsara

Monsara grows up right alongside your child, from tiny first friends to brave big-kid protectors. Every community is different, but they all share one world. Tap a monster to say hello.

  • Posas

    The first friends of Monsara

    Meet Pomu, the Cuddler

    Ages
    0–1 years
    Nature
    Innocent, curious, playful
    Home
    Moss Hills, Root Gardens, Bubble Meadows
  • Bloops

    The curious sparks of joy

    Meet Bloop, the Curious One

    Ages
    2–5 years
    Nature
    Playful, curious, cheerful
    Home
    Bubble Meadows, Rainbow Fields, Giggle Hills
  • Ronzas

    The brave hearts of Monsara

    Meet Furo, the Guardian

    Ages
    6–9 years
    Nature
    Confident, inventive, loyal
    Home
    Cliffside Workshops, Sky Lookouts, Adventure Camps
  • Melugas

    The dreamers of deep blue

    Meet Bloo, the Daydreamer

    Ages
    10–11 years
    Nature
    Thoughtful, dreamy, calm
    Home
    Cloud Lakes, Mist Islands, Star Ponds
  • Sirahas

    The shadows who keep Monsara safe

    Meet Zipp, the Jumper

    Ages
    12–13 years
    Nature
    Protective, mischievous, loyal
    Home
    Deep Caves, Dark Groves, Shadow Tunnels

Five communities, one world and one small problem: you can’t explore Monsara without something to wear…

Different hearts Different dreams One world Big feelings welcome Welcome to Monsara

Chapter four

Soft tees for big feelings

So we gave Monsara a home on the softest tees we could make. Because behind every loud moment there’s a need for comfort, and behind every tantrum there’s a feeling trying to be understood.

We believe kids don’t need to be fixed. They need to be seen, heard and gently supported. Sometimes all it takes is a soft, silly monster who gets it.

That’s why our everyday tees are 180 GSM super combed, bio-washed cotton with double-stitched seams and a ribbed neck, made for climbing, tumbling, twinning and the occasional meltdown.

Bloo the Meluga and little Pomu snuggled into a pile of soft folded tees
Sooo soft. Zzz…

Now the monsters were dressed and ready for the next adventure…

Pomu, Bloop, Furo, Bloo and Zipp walking together along a path into the world of Monsara

The end…

…or is it?

Different hearts. Different dreams. One world. The next chapter of Monsara is yours: pick a monster and go make some mess.

different hearts. different dreams. one world.